MaritzCX integrates with Adobe so that both behavioral web metrics and attitudinal survey data can be analyzed within the Adobe Analytics toolset. This happens through a real-time API connection that is created when you follow the steps outlined in this document. These topics are structured in the order you must follow to enable the integration. There are five easy steps:
Step 1: Build Your Survey - This can be a site intercept survey or a static feedback link. Surveys must be created in the MaritzCX Bonfire tool. Open text feedback questions are useful on any survey, but only categorical question types can be integrated with Adobe. Also, Adobe limits the data to 10 questions per survey that can be integrated through the API.
Step 2: Embed the Survey on Your Site - In addition to simply linking to your survey from pages on your site, there is code specific to the Adobe integration that must be embedded into your home page.
Step 3: Customize Your Survey - You can create custom branding for a survey so that it fits your site. If you choose to use an intercept survey, you can create population sampling and popup delay rules.
Step 4: Configure Adobe Data Connector - MaritzCX has an app on the Adobe app exchange that must be enabled. There is an integration wizard in the data connector tool in Adobe that steps you through this process. It’s best to have your Adobe analytics specialist assist with this.
Step 5: Create Metrics - Once data is flowing between the two systems, you can create segments in Adobe Analytics and analyze site behavior according to these new metrics. The outcome of this analysis will help you identify areas of your site that need improvement, as well as which content and marketing initiatives are driving positive customer sentiment.
Before you can use the MaritzCX for Adobe integration, you must have the following:
• Current Adobe Analytics license
• Current MaritzCX Bonfire license
• MaritzCX Account ID
• Adobe Analytic Token
Note: You will need to contact your Account Manager to obtain both the MaritzCX Account ID and the Adobe Analytic Token.